Branson, Missouri.
Typical home $245,493 (-1.0% in a year), asking rent $1,349 (+3.8%). Branson, MO metro.
to buy the typical home at today's mortgage rate — +$674 (+110%) since Jan 2020.
- 1 year
- Down $2,534 -1%
- $248,027$245,493 since Sep 2025
- 5 years
- Up $36,465 +17%
- $209,028$245,493 since Sep 2021
Monthly payment to buy the typical home
Home value × that month's 30-year mortgage rate, 20% down, principal and interest. This is the line households feel: prices and rates compound each other.
- Branson$1,289
- Missouri$1,393
- United States$1,922
At the last five years' pace, a typical home here doubles in price every 22 years.
Typical home values in Branson, MO fell 1.0% over the past year — slower than the nation's +1.2%.
Asking rents in Branson, MO rose 3.8% over the past year — faster than the nation's +2.7%.
Owning the typical home in Branson runs $314/mo more than renting one. The gap peaked at $626 in Oct 2023.
That is $1,663 a month against $1,349 rent: a $1,289 mortgage payment, plus $112 property tax and $263 insurance & upkeep.
Owning vs renting — Branson
The owning line is the typical home's monthly payment at that month's rate, plus property tax and insurance & upkeep; the renting line is the typical asking rent; the grey line is the mortgage payment on its own. Same homes, same months, both ways of paying for a roof.
- Owning all in$1,663
- Renting$1,349
- Mortgage only$1,289
Property tax · $112/mo 0.55% of value a year — the ACS 2020-2024 median bill over the median home value for Taney County, MO
Insurance & upkeep · $263/mo insurance, maintenance and repairs together, from the BLS Consumer Expenditure Survey — the national figure for mortgaged homeowners, scaled to this market's home value. BLS publishes the three bundled and they cannot be split.
Both are priced off the same month's home value, so they rise with the market. Neither is a quote — a specific home's bill depends on its assessment, its age and its insurer.
Living in Branson, Taney County, Missouri
Branson is a city of 12,638 people in Taney County. Half its households earn more than $51,978 a year and half less, against $56,497 across Taney County; 20% of its people live below the poverty line. 48% of its homes are lived in by their owners and 52% are rented. Unemployment in Taney County was 4.3% in August 2026, and the county had 0.1% more jobs in 2025 than the year before. The most residents work in restaurants and hotels, then schools and health care.
Written by AI Claude Sonnet 5.5 wrote this on 23 October 2026 from the figures here, a list of nearby places and what it knows. It can be wrong or out of date.
What it’s like
The place. Branson is a small city in the Ozarks of southwest Missouri, in Taney County. Its residents are a little older than the typical American's, and fewer homes are lived in by their owners than you would expect in a town this size, so renting is common. Incomes run below the county's, and a larger share of people live below the poverty line than in many places. Winters are cold, with January the coldest month, and summers are warm and fairly hot by July, with a good deal of rain and melted snow across the year.
Work. Most residents work in restaurants, hotels and entertainment, with many others in schools, hospitals and social care, in shops, or in the building trades. Among the largest workplaces in Branson are Walmart, Sight & Sound Ministries, which stages live musical theater, and Wyndham Vacation Ownership, a hotel and resort operator. Unemployment in the county is lower than it was a year earlier, though the number of jobs has barely changed. Commutes are short, and relatively few people work from home.
Things to do. Table Rock Lake is a reservoir a short drive away, and Table Rock State Park, a protected area, sits in or beside town. The Titanic Museum is also in or beside town, and Silver Dollar City, an amusement park, is a short drive away. Between the lake, the park and the attractions, there is plenty to fill a weekend without going far.
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- 5,712households
- 28%of adults have a degree
- 20%below the poverty line
- 18 mintypical commute
- 8%work from home
What residents work in
Employed residents by industry, from the Census survey. Taney County had 28,673 jobs in 2025, 0.1% more than the year before (Bureau of Labor Statistics).
Weather through the year
Coldest in January, with highs near 43° and lows near 27°; warmest in July, with highs near 88° and lows near 69°. About 48 inches of rain and melted snow a year.
Average daily high and low, 1991–2020, at the Branson Airport weather station, 7 miles away (NOAA).
Largest workplaces in Branson
- WalmartWarehouse clubs and supercenters455
- Sight & Sound MinistriesMusical theater productions, live326
- Branson MO CapitalTravel hospitality201
- WalmartDiscount department stores201
- Wyndham Vacation OwnershipHotels and motels165
- HCW Management ConsultantsHotels except casino hotels and motels153
- Atrium HospitalityHotels and motels151
- TargetDiscount department stores127
Staff on average in 2025, as each workplace reported it to OSHA with its injury records: 25 workplaces with 20 or more staff, 2,579 people in all. Not listed: many offices and banks, which need not report to OSHA; military bases, whose staff OPM withholds; and, in about half the states, city and county governments.
Natural hazards
- Ice stormsVery high
- Inland floodingRelatively high
- Winter weatherRelatively high
- Lightningrelatively high in parts of BransonRelatively moderate
- Strong windrelatively high in parts of BransonRelatively moderate
- Heat wavesrelatively high in parts of BransonRelatively moderate
FEMA’s National Risk Index (December 2025) rates the risk each natural hazard poses to the people, buildings and farms in Branson’s census tracts, against the rest of the country; all of them together, relatively moderate. It is meant for planning, not a substitute for a local risk assessment or a flood map: FEMA’s index.
From the U.S. Census Bureau’s 2020 census and its American Community Survey (2020–2024 five-year estimates), and the Bureau of Labor Statistics. A survey, so each figure has a margin of error, and figures it is not sure of are left out. More on Taney County and the Branson, MO metro.
Branson home values
Zillow measures a city over its municipal boundary. Against the state and national figures, mid-tier homes, smoothed and seasonally adjusted.
- Branson$245,493
- Missouri$265,387
- United States$366,157
Sellers are cutting prices on about 1 in 5 Branson listings, and the typical home goes pending in 80 days — the market is cooling.
When this market ran hot
Each cell is that month's year-on-year home-value growth. Read left to right, top row is the latest year — the 2021–22 band is the boom.
Market heat, inside the city limits
Share of listings with a price cut
The early-warning dial: sellers cut when buyers stop reaching. Rising cuts cool a market months before prices notice.
- Branson21.27%
- United States26.90%
Days to pending
How long the typical listing takes to go under contract.
- Branson80
- United States27
Homes for sale
Active for-sale inventory. More supply hands power to buyers.
- Branson629
New listings per month
Sellers arriving at the market.
- Branson93
Median sale price
What buyers actually paid — closed sales, not asking prices.
- Branson$258,351
- United States$371,407
Sale-to-list ratio
Above 100%, homes sell over asking; below, buyers negotiate wins.
- Branson95.56%
Zip codes with a Branson address
A different geography, not a breakdown. The figure above covers the municipality; these zips cover everywhere the Post Office calls Branson — often including townships beyond the city limits. Both come straight from Zillow, and they are not expected to average out.
Zip codes in Branson
| Zip activate to sort by Zip | Place activate to sort by Place | Population sorted descending, activate to sort ascending | Rent activate to sort by Rent | Home value activate to sort by Home value |
|---|---|---|---|---|
| 65616 | Branson | 28,460 | $1,364 | $252,460 |
| 65771 | Walnut Shade | 1,394 | — | $378,287 |