Friona, Texas.
Typical home $171,756 (+14.0% in a year). Hereford, TX metro.
to buy the typical home at today's mortgage rate — +$478 (+113%) since Jan 2020.
- 1 year
- Up $21,062 +14%
- $150,694$171,756 since Sep 2025
- 5 years
- Up $28,205 +20%
- $143,551$171,756 since Sep 2021
Monthly payment to buy the typical home
Home value × that month's 30-year mortgage rate, 20% down, principal and interest. This is the line households feel: prices and rates compound each other.
- Friona$902
- Texas$1,556
- United States$1,922
At the last five years' pace, a typical home here doubles in price every 19 years.
Typical home values in Friona, TX rose 14.0% over the past year — faster than the nation's +1.2%.
Living in Friona, Parmer County, Texas
Friona is a city of 4,171 people in Parmer County. Half its households earn more than $66,801 a year and half less, against $69,735 across Parmer County; 9% of its people live below the poverty line. 80% of its homes are lived in by their owners and 20% are rented. Unemployment in Parmer County was 3.2% in August 2026, and the county had about as many jobs in 2025 as the year before. The most residents work in manufacturing, then schools and health care.
Written by AI Claude Sonnet 5.5 wrote this on 23 October 2026 from the figures here, a list of nearby places and what it knows. It can be wrong or out of date.
What it’s like
The place. Friona is a small city in Parmer County, Texas, where most homes are lived in by their owners and homes are modest in price. Household incomes run a little below the county's, and the people here are somewhat older than in many Texas towns. Winters are cold, with some snow, and summers are hot; across the year the place sees little rain and melted snow.
Work. Residents work mainly in manufacturing, in schools, hospitals and social care, in the building trades and in shops. Among the biggest workplaces in Friona are Friona ISD, Parmer County Community Hospital and Lineage Logistics, a cold storage warehouse. Few adults hold a four-year degree, and almost no one works from home.
Things to do. Friona is a quiet place without a list of nearby attractions to point to. Days here tend to revolve around home, work and neighbors, with the open farm country of Parmer County all around.
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- 1,444households
- 12%of adults have a degree
- 9%below the poverty line
- 0%work from home
What residents work in
Employed residents by industry, from the Census survey. Parmer County had 6,490 jobs in 2025, about as many as the year before (Bureau of Labor Statistics).
Weather through the year
Coldest in January, with highs near 51° and lows near 22°; warmest in July, with highs near 91° and lows near 63°. About 13 inches of snow and 19 inches of rain and melted snow a year.
Average daily high and low, 1991–2020, at the Friona weather station, under a mile away (NOAA).
Largest workplaces in Friona
- Friona ISDSchool district191FTE
- Parmer County Community HospitalCritical access hospital69FTE
- Lineage LogisticsCold storage warehouse32
- PAY and SaveGrocery stores27
- Food Safety and Inspection ServiceFederal government · Department of Agriculture25
Staff on average in 2025, as each workplace reported it to OSHA with its injury records: 3 workplaces with 20 or more staff, 167 people in all. School districts come from the Common Core of Data (NCES, 2023–24), hospitals from their Medicare cost reports (CMS, 2023) and federal offices from OPM's federal workforce data (2026); FTE marks full-time equivalent staff. Not listed: many offices and banks, which need not report to OSHA; military bases, whose staff OPM withholds; and, in about half the states, city and county governments.
Natural hazards
- DroughtVery high
- HailVery high
- Winter weatherVery high
- Strong windVery high
- TornadoesVery high
- Cold wavesVery high
FEMA’s National Risk Index (December 2025) rates the risk each natural hazard poses to the people, buildings and farms in Friona’s census tracts, against the rest of the country; all of them together, very high. It is meant for planning, not a substitute for a local risk assessment or a flood map: FEMA’s index.
From the U.S. Census Bureau’s 2020 census and its American Community Survey (2020–2024 five-year estimates), and the Bureau of Labor Statistics. A survey, so each figure has a margin of error, and figures it is not sure of are left out. More on Parmer County and the Hereford, TX metro.
Friona home values
Zillow measures a city over its municipal boundary. Against the state and national figures, mid-tier homes, smoothed and seasonally adjusted.
- Friona$171,756
- Texas$296,424
- United States$366,157
When this market ran hot
Each cell is that month's year-on-year home-value growth. Read left to right, top row is the latest year — the 2021–22 band is the boom.
Market heat, inside the city limits
Homes for sale
Active for-sale inventory. More supply hands power to buyers.
- Friona15
New listings per month
Sellers arriving at the market.
Not enough data to draw this yet.
Zip codes with a Friona address
A different geography, not a breakdown. The figure above covers the municipality; these zips cover everywhere the Post Office calls Friona — often including townships beyond the city limits. Both come straight from Zillow, and they are not expected to average out.